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Privacy Policy

1. Introduction

This Privacy Policy explains how PATHROZE (“PATHROZE”, the “Company”, “we”, “us”, or “our”) collects, receives, records, organises, stores, uses, shares, transfers, discloses, and otherwise handles your personal data when you access, visit, interact with, or use our website, mobile application, customer support channels, social media pages, marketing communications, and other products or services operated by us.

This Privacy Policy also explains why we process your personal data, what types of personal data we may collect, when and why we may share your data with third parties, the steps we take to protect your information, and the rights and choices available to you regarding your personal data.

This Privacy Policy should be read together with our Terms and Conditions, cookie notices, and any specific privacy notices, consent requests, or disclosures that may be provided when your personal data is collected or processed.

2. Scope

This Privacy Policy applies to personal data collected through our website and mobile application, including during account registration, order placement, payment transactions, returns and refunds, customer support communications, surveys, promotional activities, and any other interaction or service that refers to this Privacy Policy.

3. Categories of Personal Data Collected

3.1 Account and Identity Information

When you register, create, or maintain an account on the Platform, PATHROZE may collect personal information such as your full name, mobile number, date of birth, anniversary date, email address, login details, password, authentication information, profile information, and account preferences.

If you choose to register or sign in using a third-party login or authentication provider, PATHROZE may also receive limited profile, verification, or authentication-related information from that provider, depending on your settings and the provider’s applicable policies.

3.2 Contact and Address Information

When you use the Platform or place an order, PATHROZE may collect your billing address, shipping address, city, state, country, postal or PIN code, and other contact details that may be necessary for managing your account, fulfilling and delivering your order, communicating with you, and resolving disputes.

3.3 Order and Transaction Information

When you browse, place, change, cancel, exchange, or return an order on the Platform, PATHROZE may collect information relating to your order history, products purchased, cart and wishlist activity, invoice details, payment method, payment transaction references, refund records, return and exchange records, and any discounts, wallet credits, store credits, loyalty benefits, referral benefits, or promotional benefits used in connection with your transactions.

3.4 Payment-Related Information

For payment processing, settlement, verification, and refund purposes, PATHROZE may collect or receive information such as your payment method, transaction reference numbers, payment status, refund status, and limited verification information received from payment gateways or payment processors.

PATHROZE does not normally store complete debit card, credit card, or bank account details, except through legally compliant and secure payment-processing arrangements where permitted by applicable law.

3.5 Device and Technical Information

When you access or interact with the Platform, PATHROZE may automatically collect certain technical and device-related information. This may include your IP address, browser type and settings, app version, device type, device identifiers, operating system, network information, language settings, access times, referring URLs, cookies, SDK data, logs, and similar technical information generated through your use of the website or mobile application.

3.6 Usage and Preference Information

PATHROZE may collect information about how you interact with the Platform. This may include your browsing behaviour, search activity, clickstream data, products you view, how frequently and for how long you visit the Platform, products added to or removed from your cart, wishlist activity, responses to offers and campaigns, shopping preferences, style interests, and other preference information that may be reasonably understood from your use of the Platform.

This information may be used to personalise your experience and improve PATHROZE products and services.

3.7 Location Information

PATHROZE may collect approximate location-related information based on your IP address, device signals, shipping details, or other location information made available while you use the Platform.

This information may be used to check service availability, prevent fraud, plan deliveries, determine taxes, provide regional offers, and support other operational or legal purposes connected with the Platform.

3.8 Communication and Support Information

When you communicate with PATHROZE through customer care, grievance channels, chat support, phone calls, emails, forms, surveys, reviews, testimonials, or social media, PATHROZE may collect and maintain records of those communications.

These records may include your support requests, complaints, feedback, reviews, grievance details, and related correspondence. They may be used for improving services, handling complaints, and meeting legal requirements.

3.9 Logistics and Delivery Information

For order processing, dispatch, fulfilment, and delivery, PATHROZE may process information such as your name, delivery address, PIN code, masked contact number, email address where operationally required, shipment tracking details, proof of delivery, delivery attempt records, non-delivery information, reverse-logistics records, and other information necessary to complete or manage your order.

3.10 Customer Data Sharing for Logistics and Delivery

To process orders, dispatch products, coordinate logistics, and complete last-mile delivery, PATHROZE may share limited customer information with designated logistics partners, courier service providers, and third-party operational systems involved in delivery and fulfilment.

The information shared will be limited to the personal data that is operationally necessary to complete the order and provide the related service. Customer information may be transmitted through shipping labels, logistics integration systems, order-management platforms, and other connected systems used for order processing and delivery.

Where technically possible or operationally implemented, the customer’s contact number may be masked when information is shared.

The information shared may include the customer’s name, contact number, delivery address, PIN code, and email address where required for shipment communication, delivery updates, or fulfilment purposes.

Customer information may also be accessible through certain third-party operational platforms used for order management, logistics, and fulfilment. Last-mile delivery may be carried out through courier partners appointed by PATHROZE from time to time.

In each case, the information shared will be restricted to what is necessary for the relevant service and will be subject to the applicable commercial, operational, and contractual arrangements.

PATHROZE takes reasonable steps to work with service providers and partners that have appropriate contractual and operational safeguards. However, except where liability cannot legally be excluded, PATHROZE will not be responsible or liable for any act, omission, default, breach, negligence, misuse, unauthorised access, disclosure, alteration, loss, or processing of personal data caused by a third-party courier partner, logistics provider, operational platform, or other external service provider.

4. How We Collect Data

4.1 Information Collected Directly from You

PATHROZE collects personal data directly from you when you create an account, log in, verify your mobile number or email address, update your profile, save addresses, browse products, add products to your cart or wishlist, place an order, make a payment, request cancellation, exchange or return of a product, request a refund, contact customer care, provide feedback, participate in surveys, enrol in loyalty programmes, or otherwise interact with the Platform or PATHROZE services.

4.2 Information Collected Automatically Through Technology

When you access or use the Platform, PATHROZE may automatically collect certain information through cookies, pixels, SDKs, server logs, device permissions, analytics tools, and similar technologies.

This may include technical information, browsing behaviour, app usage details, device identifiers, session information, and interaction data. This information may be used to maintain Platform functionality, analyse performance, improve security, personalise your experience, and support advertising or analytics activities, subject to applicable law.

4.3 Information Collected During Orders and Transactions

PATHROZE may collect personal data throughout your transaction process, including when you add products to your cart, proceed to checkout, apply promotional offers, confirm delivery details, complete payment, or request cancellation, exchange, return, or refund after an order.

This information is necessary to process your order, check your eligibility for benefits, manage payments, coordinate logistics, and maintain transaction records.

4.4 Information Received from Third-Party Service Providers

PATHROZE may receive personal data from third-party service providers, vendors, and operational partners connected with the Platform. These may include payment gateways and processors, fraud-detection providers, logistics and courier partners, warehouse and fulfilment providers, analytics providers, customer-support software providers, CRM platforms, loyalty-programme management platforms, and marketing or communication partners.

Such information may be received where it is necessary for operational, contractual, or legal purposes.

4.5 Information Received Through Third-Party Login Providers

If you choose to register, sign in, or link your account using a third-party authentication or login provider, PATHROZE may receive limited identity, profile, or authentication-related information from that provider. The information received will depend on the permissions you have selected and the provider’s privacy terms and technical settings.

4.6 Information Shared Through Logistics and Delivery Systems

To support order dispatch, logistics coordination, and successful last-mile delivery, limited customer information may be transmitted to designated courier partners and relevant operational systems through shipping labels, logistics integration systems, and fulfilment platforms.

The contact number shared during these processes may be masked where applicable. The information shared will be limited to what is operationally necessary, including the customer’s name, delivery address, PIN code, and email address where required for fulfilment or delivery communication.

5. Purposes of Processing

5.1 Account Creation and User Registration

PATHROZE may process personal data to create and maintain your account, verify your identity, enable login and authentication, maintain your account settings and preferences, support password recovery, and provide account-related features and services available on the Platform.

5.2 Browsing, Platform Access, and User Experience

PATHROZE may process personal data to allow you to browse products, discover products, navigate the Platform, use search functions, receive personalised recommendations, save your cart and wishlist, customise content, and improve your overall experience.

PATHROZE may also monitor how users interact with the Platform for design, usability, and service-improvement purposes.

5.3 Order Placement and Checkout

PATHROZE may process personal data to manage your cart, check order details, confirm prices, apply discounts and promotional benefits, verify payment information, process payments, generate invoices, and complete purchases made through the Platform.

5.4 Order Fulfilment, Shipping, and Delivery

PATHROZE may process personal data to pick, pack, dispatch, ship, track, and deliver your orders. It may also use this information to coordinate with warehouses, courier partners, and operational teams, check serviceability, manage delivery communications, record proof of delivery, and address delayed, failed, or incomplete delivery attempts.

5.5 Cancellations, Returns, Exchanges, and Refunds

PATHROZE may process personal data to assess cancellation, return, exchange, and refund requests, verify whether the request meets the applicable policy, arrange reverse logistics, process refunds and adjustments, reconcile payment reversals, restore or reverse loyalty benefits or wallet credits, and maintain records of these transactions.

5.6 Customer Care, Grievance Redressal, and Communication

PATHROZE may process personal data to respond to customer support requests, handle grievances, investigate complaints, provide assistance, send transaction and service-related communications, and maintain communication records for service quality, training, escalation handling, and compliance purposes.

5.7 Fraud Prevention, Platform Security, and Abuse Monitoring

PATHROZE may process personal data to detect, investigate, prevent, and respond to fraud, abuse, misuse, suspicious activity, unauthorised account access, payment risks, return abuse, attempts to bypass policies, and other activities that may threaten the Platform, its operations, other users, or PATHROZE’s legitimate business interests.

5.8 Loyalty Programmes, Offers, and Promotional Administration

PATHROZE may process personal data to manage discount codes, coupons, referral programmes, wallet credits, store credits, cashback benefits, loyalty rewards, including PATHROZE X benefits, surveys, contests, campaigns, and similar promotional programmes.

This may include checking eligibility, preventing misuse, and communicating offer-related updates.

5.9 Marketing and Personalised Communications

Subject to applicable law and your preferences, PATHROZE may process personal data to send promotional communications, product recommendations, reminders, loyalty-related updates, campaign messages, new-launch information, and other marketing content that may be relevant to your interests, shopping behaviour, or activity on the Platform.

5.10 Analytics, Testing, and Service Improvement

PATHROZE may process personal data for internal reporting, analytics, business intelligence, customer insights, service improvement, troubleshooting, debugging, testing, product development, operational forecasting, and performance measurement.

This helps PATHROZE understand user behaviour and improve the Platform and related services.

5.11 Legal Compliance and Protection of Rights

PATHROZE may process personal data when necessary to comply with applicable laws, rules, regulations, court orders, or lawful requests from government or regulatory authorities.

This processing may also be necessary to establish, exercise, or defend legal claims, enforce our Terms and policies, protect our contractual rights, and maintain records required for tax, accounting, audit, or compliance purposes.

5.12 End-to-End Processing Across the Customer Journey

From the time you register an account or browse the Platform until your order is completed and any post-purchase service is provided, PATHROZE may process personal data as reasonably necessary to provide a smooth, secure, and efficient customer experience.

This may include account management, order administration, logistics coordination, customer communication, issue resolution, and service improvement, subject to applicable law and appropriate safeguards.

6. Legal Basis and Consent Position

Where required by applicable law, PATHROZE will process personal data based on consent obtained through the website, app, checkout process, marketing opt-in, or another valid collection notice.

In appropriate circumstances, personal data may also be processed when necessary to perform a contract, comply with legal requirements, respond to a user's request, prevent fraud, maintain Platform security, or for other legally recognised purposes.

By providing your personal data and using the Platform, you give your free, specific, informed, unconditional, and unambiguous consent, through a clear affirmative action, to PATHROZE to collect, receive, possess, store, handle, use, process, disclose, share, and otherwise deal with your personal data for the lawful purposes described in this Privacy Policy and the applicable Terms.

You understand that this consent is given voluntarily after being informed about the type of personal data being collected, the purpose of processing it, and the way it may be used or shared.

Where applicable, you may withdraw your consent. However, withdrawing consent may affect your continued access to certain services.

7. Children’s Data

By accessing, registering on, or using the Platform, you confirm that you are at least 18 years old and legally capable of entering into a binding agreement under applicable law.

If you are under 18, you may use the Platform only under the supervision, consent, and control of your parent or legal guardian. The parent or guardian will be considered to have accepted these Terms and this Privacy Policy on your behalf and will be responsible for your use of the Platform.

PATHROZE does not knowingly collect or process children's personal data in violation of applicable law. Where required, PATHROZE may obtain verifiable consent from a parent or legal guardian before allowing access to certain services or processing such personal data.

PATHROZE will also try not to carry out tracking, behavioural monitoring, targeted advertising, or other restricted processing involving children's personal data where prohibited by applicable law.

8. Cookies, SDKs, and Similar Technologies

PATHROZE may use cookies, pixels, SDKs, local storage, and similar technologies for user authentication, keeping products in your shopping cart, analytics, fraud detection, campaign measurement, performance improvement, and relevant advertising.

You may manage certain cookie or device permissions through your browser or device settings. However, disabling certain technologies may affect the functionality of the Platform.

9. Sharing of Personal Data

PATHROZE may share your personal data, where necessary and in accordance with applicable law, with affiliates and group companies for internal administration, service delivery, and business operations. Information may also be shared with sellers, suppliers, and logistics partners to process, fulfil, ship, exchange, return, or refund your orders.

PATHROZE may share information with payment processors and financial service providers to facilitate payments, settlements, and related transactions. It may also share information with service providers and technology partners, including cloud-hosting, analytics, customer-support, communication, and automation providers that help operate and improve the services.

Marketing and advertising partners may receive limited information for promotional communications, personalised recommendations, and advertising activities, subject to your preferences and applicable law.

PATHROZE may also share information with professional advisers such as auditors, consultants, insurers, and legal advisers where necessary for compliance, risk management, or business administration. Information may be disclosed to law-enforcement agencies, regulators, courts, and government authorities when required by law or necessary to protect PATHROZE’s rights, users, or the public.

If PATHROZE undergoes a merger, acquisition, restructuring, or sale of a business or its assets, personal data may be transferred to the relevant business transferee or acquirer. Personal data may also be transferred to recipients outside India where required for service delivery or business operations, subject to applicable legal requirements.

PATHROZE may share personal data for purposes including providing and improving the Platform, products and services, processing orders and payments, providing customer support, personalisation and marketing, fraud prevention and security, enforcing the Terms and policies, and complying with legal and regulatory requirements.

PATHROZE does not represent this Privacy Policy as permitting the sale of personal data for monetary consideration. However, operational sharing with vendors and certain advertising or measurement tools may still involve disclosure of limited personal data.

10. International Transfers

Personal data may be processed or stored in India or in other countries through PATHROZE’s technology partners, subject to applicable law and any geographical restrictions that may apply to specific categories of data or destinations.

If restrictions on international data transfers are introduced or become applicable, PATHROZE will update its controls and disclosures accordingly.

11. Retention

PATHROZE keeps personal data only for as long as reasonably necessary for the purposes for which it was collected. This may include fulfilling orders, maintaining financial and tax records, handling disputes and claims, preventing fraud, enforcing agreements, and complying with legal obligations.

When data is no longer necessary, it will be deleted, anonymised, or securely archived in accordance with PATHROZE’s internal retention practices.

12. Data Security

PATHROZE uses reasonable administrative, technical, and organisational safeguards appropriate to the type of data and the way it is processed.

These safeguards may include access controls, secure transmission, restricted employee access, vendor checks, monitoring, backups, and security-incident management processes.

However, no security system is completely secure, and absolute security cannot be guaranteed.

Users are responsible for keeping their login details, passwords, and account credentials secure and confidential.

PATHROZE maintains reasonable policies, procedures, and security measures to detect, analyse, contain, correct, and recover from actual or suspected information-security incidents.

13. Data Breach Response

If a personal-data security incident occurs, PATHROZE should assess the incident, take appropriate steps to contain and correct it, maintain internal records, and notify affected individuals or regulators where legally required.

The detailed incident-response process will be documented separately as part of PATHROZE’s internal operational procedures.

14. User Rights

Subject to applicable law, users may have the right to obtain information about their personal data being processed, request correction or updating of information, request completion or deletion of personal data, withdraw consent, raise a grievance, and nominate another person to act on their behalf where permitted by law.

Requests may be submitted using the contact details provided by PATHROZE. PATHROZE may request information that is reasonably necessary to verify your identity and process the request.

15. Marketing Communications

Where permitted by law and consistent with your preferences, PATHROZE may send promotional messages through email, SMS, push notifications, WhatsApp, or other communication channels.

You may opt out of promotional communications by using unsubscribe tools, account settings, or customer-support contacts.

However, PATHROZE may continue to send service and transaction-related messages where necessary for orders, account security, or legal compliance.

16. Third-Party Links and Services

The Platform may contain links to external websites, social media pages, or third-party services.

PATHROZE is not responsible for the privacy practices or content of these third parties. Users should review the privacy terms of those services before using them.

17. Contact, Grievance, and Data Requests

Privacy-related questions, requests for access or correction, complaints, and grievances may be sent to PATHROZE using the contact details provided.

The identity and contact details of the designated Grievance Officer or privacy contact should remain consistent across the website, mobile application, and internal compliance records.

18. Updates to This Privacy Policy

PATHROZE may change this Privacy Policy from time to time to reflect changes in law, business operations, or technology.

The latest version will be published on the Platform together with its updated date.

19. Deletion of Account

Users may request deletion of their account at any time through the PATHROZE application, website, or available customer-support channels.

After receiving a deletion request, PATHROZE will take reasonable steps to delete or anonymise the account information and related personal data.

However, certain information may need to be retained for preventing misuse of services, fraud prevention, security monitoring, legal or regulatory compliance, dispute resolution, taxation, order fulfilment, or enforcement of contractual obligations.

Therefore, certain transaction or compliance-related records may continue to be retained for the period required by applicable law, even after the account has been deleted.

20. Queries

If you have any question, concern, or complaint regarding the collection or use of your personal data under this Privacy Policy, please contact PATHROZE using the contact information provided.

 
 
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